Marketing experts for education organisations
We provide marketing expertise for EdTech, charities, and social enterprises as well as schools, colleges and universities, so they can focus on what they do best, improving learning.
25+
Years of practical business and marketing experience
600+
Organisations supported by KUB
90
Day planning cycles that keep delivery focused
A strong purpose does not mean you will be sustainable or grow
Most education organisations we speak to have a strong purpose, genuine expertise and compelling evidence for their method. The difficulty is turning those strengths into clear positioning, confident messaging and a consistent flow of suitable opportunities.
Unclear positioning
The organisation does valuable work, but the website and materials describe activities rather than the outcomes buyers care about.
Inconsistent opportunities
Growth depends on referrals, relationships or the founder, and the flow of suitable enquiries is difficult to predict.
Fragmented marketing
Work is spread across employees, freelancers and suppliers without a clear plan, shared priorities or meaningful reporting.
Limited senior leadership
There is capable delivery capacity but nobody providing the strategic direction a marketing director would normally give.
Helping education organisations grow and be sustainable through marketing
We work with organisations that have a compelling offer, a committed team and a genuine interest in improving education, skills, inclusion and outcomes for all people.
EdTech companies
Platforms and products for schools, trusts, colleges, universities and employers, including assessment, AI, safeguarding, workload and data tools.
Education-impact organisations
School improvement, research and evaluation, teacher development, inclusion, youth development and social-mobility programmes.
Education service providers
Specialist B2B organisations selling services to schools, academy trusts, colleges, universities and education bodies.
"We help organisations turn expertise into growth through clear positioning, practical marketing and measurable results."
Our Approach
Senior marketing leadership without a full-time appointment
Edu Comms works as part of your senior team to set direction, prioritise sensibly and make sure the right work actually happens.
Our focus is making sure there is a strong marketing strategy with a realistic, practical implementation.
- Clarify growth priorities and the markets worth pursuing
- Strengthen positioning, messaging and proof
- Create a practical marketing strategy and a measurable 90-day plan
- Direct internal and external marketing resources
- Improve alignment between marketing, sales and partnerships
- Establish reporting that shows what is actually working
- Introduce sensible AI and automation where it genuinely helps
Diagnose, Design, Deliver
Diagnose what is working, and what isn't. Design the right strategy. Deliver the priorities that make a difference.
Diagnose
Understand what is genuinely holding growth back.
- Growth alignment brief
- Marketing gap analysis
- Ideal customer profile
- Competitor and market review
- Website and conversion review
- Marketing measurement baseline
Design
Turn the findings into a focused strategy and practical plan.
- Marketing strategy
- Positioning and key messages
- Go-to-market plan
- 90-day marketing roadmap
- Demand-generation plan
- Measurement framework
Deliver
Implement the priorities and maintain momentum.
- Fractional CMO leadership
- Management of internal and external resources
- Campaign implementation and content production
- Website improvements
- Marketing automation
- Reporting, review and continuous 90-day planning
More than advice
We do not simply produce a strategy document and leave you to deliver it. Edu Comms helps create the strategy, direct the work and provide practical implementation support through KUB's team and trusted specialists.
That can include content, campaigns, email, LinkedIn, search, website development, marketing automation and reporting, all coordinated against manageable 90-day priorities.
What tends to change
Every organisation is different so we set realistic benchmarks and work to them
- Clearer market positioning
- Better understanding of priority audiences
- More consistent qualified opportunities
- Improved alignment across marketing, sales and partnerships
- Stronger use of impact evidence
- Better visibility of marketing performance
- Less dependence on the founder or chief executive
- A capable, coordinated marketing function
Specialist education focus
Is your marketing helping you increase your impact?
Book an initial conversation to discuss your organisation, growth ambitions and current marketing challenges.